SOCIAL MEDIA AUDIT

Questionnaire, formatted for fast scoring and client-ready PDFs.

Audit Form

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Prospect / Brand Name

Platform(s) Audited

Profile URL

Tip: Tick items, add notes, then submit to download a PDF.

◆Consistency

Profile elements consistent (logo, bio, highlights, link, contact)

Tone of voice consistent (captions, CTAs, language, emoji style)

Visual system consistent (color, typography, filters, layouts)

Posting rhythm (pick one)

◆Concept & Positioning

Clear positioning communicated (who it’s for, why it matters)

Content pillars are obvious and balanced (not only promos)

Clarity score (1–10)

One-liner (how the brand currently reads on social)

◆Visual Appearance & Content Quality

Production quality matches category expectations

Strong hooks in the first seconds (Reels/TikTok)

Templates / brand assets used for consistency

Content format mix (what’s dominant)

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