Marketing Structure
Multi-Business Destination
A full marketing system built with dedicated freelancers.
Sugar Beach is not one business. It is a destination with multiple revenue streams each requiring specific attention. 9 different revenue streams. 9 different strategies.
- 1Villas
- 2Beach club
- 3Restaurant
- 4Gym & wellness
- 5Padel
- 6Boats
- 7Private island tours
- 8Spearfishing & water activities
- 9Farm activities
In-house freelancer team
- ✓Branding for all revenue streams
- ✓Different strategies per revenue stream
- ✓Flexible content production
- ✓Clear coordination across all assets
- ✓Centralized direction
Agency model
- ✕ Built for simple businesses
- ✕ Fixed deliverables
- ✕ Same approach across all assets
- ✕ Limited flexibility
- ✕ Generalist execution
- ✕ Costs increase with complexity
An in-house marketing team brings scalability, stronger coordination, and lower long-term cost. One team handling the full destination is more efficient than an agency trying to manage multiple business lines like separate accounts.
Pricing and partners
Transparent costs by role and function.
| Service | Cost | Notes |
|---|---|---|
| Marketing Manager Direction, strategy, and full coordination |
AED 22,000 / month | Main role |
| Part-time Graphic Designer Very important in branding phase |
AED 8,000 / month | Ongoing support |
| Photographer / Videographer Full time is necessary considering the scope |
AED 8,000 to 16,000 / month | Depending on profile |
| Ads Management | AED 3,000 to 5,000 / month | Activated when needed |
| Public Relations | Starting from AED 7,000 | Activated when needed |
Full flexibility across all business lines. One direction. No agency limitations.
© Altered Studios
Proposal page for Sugar Beach
PROOF, NOT PROMISES.
TRUSTED BY BRANDS THAT MOVE CULTURE
Real work across hospitality, lifestyle, and performance brands. Built to look premium. Built to convert.
