360° Marketing Management
Hospitality Destination
One marketing structure
for the full destination.
Sugar Beach includes AMUNI restaurant, a beach club, a mini farm, and 30 villas. The objective is to build one clear system across brand, content, paid media, and visibility while respecting the needs of each revenue stream.
About the framework
This proposal is built to support multiple business pillars under one direction, with clearer coordination between creative, performance, and brand visibility.
Visit alteredstudios.com ↗What this solves
- ✓One structure across restaurant, villas, and leisure assets.
- ✓Better content consistency and output quality.
- ✓Clearer paid media allocation by business line.
- ✓PR activated only when needed.
The operating model
One structure, one direction, full coordination.
Creative structure
One direction across all assets
The destination needs consistency across AMUNI, the beach club, the villas, and the wider Sugar Beach experience.
- Creative direction and visual consistency
- Graphic design support across brand needs
- Content planning by business line
- Centralized coordination and execution flow
Execution layer
A dedicated team around production and media
Specialists are plugged into one framework to support day-to-day output and growth.
- Part-time graphic designer
- Full-time photographer / videographer
- Ads specialist depending on scope
- PR support when needed
Pricing and partners
Transparent costs by role and media requirement.
| Service | Cost | Notes |
|---|---|---|
| Part-time Graphic Designer Design support across restaurant, villas, beach club and destination needs |
AED 8,000 / month | Ongoing design support |
| Full-time Photographer / Videographer Dedicated production resource for recurring content capture and edits |
AED 12,000 to 16,000 / month | Depending on profile and scope |
| Ads Management Account management based on the specialist chosen |
AED 3,000 to 5,000 / month | Depending on the specialist |
| Ads Budget Minimum monthly media allocation |
AED 12,000 / month / account | Restaurant + villas = AED 24,000 minimum |
| Public Relations Visibility support when needed |
Starting from AED 7,000 | Activated only when required |
Media note: Ads budget is separate from ads management fees. With restaurant and villas running independently, the minimum media allocation would start from AED 24,000 per month.
PR note: Public relations is not positioned as a fixed starting line item here. It should be activated when needed, depending on timing and objectives.
© Altered Studios
Proposal page for Sugar Beach
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